A recent Parks Associates study of US home builders that sell or install smart-home technology revealed the most common technology strategy among large-scale single-family builders (LSBs) is to install a whole-home network.
The survey found that 35% of surveyed LSBs provide the networking infrastructure to provide a “smart home-ready home” for their customers, while 29% install an interactive security system, which remains popular among builders.
“All builders report smart-home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” said Brad Russell, Research Director, Connected Home, Parks Associates. “Additionally, new consumer experiences, such as the current impact of COVID-19 on working at home and the need to monitor loved ones, will increase the value proposition of smart-home tech among consumers. And while COVID-19 can’t be filtered by HVAC systems, people are thinking more about indoor air quality (IAQ) and how to create and maintain a healthy environment for their loved ones.”
The majority of builders surveyed offer smart-home technology to increase the appeal of the house and not to add to the sales price. Smart lights, thermostats, door locks, and garage-door openers are typically offered as standard, while smart appliances and smart water devices are usually offered as upgrades.
“Low price-points put Amazon and Google in a good position to expand further in the builder market as a control interface,” Russell said. “The low price-points of their smart-speaker products give builders an economical means to integrate these smart technologies as standard in their homes to boost their value among home buyers.”